Tuesday, December 8, 2015

The Final Oreo-deal


Drum roll..........The moment we have all been waiting for!
The Oreyoyo is officially ready to meet the world. Check out our promo video!

Team Oreyoyo is very excited to reveal our final prototype. From the onset of the design phase, through the manufacturing and early prototype stages, and now in the final product, it is seen that paying attention to detail was our biggest priority. The attention to detail in our designs’ careful reproduction of an actual Oreo, the added effect of the milk splash base, and the improved performance gained by adding metal washers, are all examples of how our team achieved our goal. 

The heart of our oreo’s design starts with the cookie pieces. The mirrored images of the cookie pattern is distinguished in each oreo by both an ‘Oreo’ and a ‘YoYo’ branded side. Much iteration was required on the Injection molding machine to achieve the required parameters to successfully fill all of the intricate contours and pockets that make up the  distinguishable Oreo design. Careful planning also went into the grooves along the cookies perimeter. As the parting line for the two pieces separated the groove into two parts, any slight offset in the mold design would result in a misaligned pattern. 

Now what is an Oreo cookie without its cream? The silky white, double stuffed goodness in our oreo was, similarly, an injection molded piece. The cream features a critical dimension, with tight tolerances, that allows it to press fit into the cookie pieces.  

Knowing that popular commercials always quote: ‘Oreos are milk’s favorite cookie,’ we decided to incorporate a splash of milk into our design. Our thermoformed piece resembles a splash of milk, while also serving as base that is able to hold the yoyo upright. The piece was constructed out of 0.030’’ thick plastic to allow for a robust base without compromising a small thickness. With the smaller thickness, our team was able to design our base gap to capture the width of the oreo, while also maintaining lower heating and cycle times on the thermoform machine.

Design and attention to detail were closely followed by yoyo performance. After testing our working prototype yoyo, our team decided that the yoyo’s overall performance would be enhanced with added weight. Due to the gap that the cream featured, we could easily incorporate a steel washer within the pieces. Samples of the washers with varying OD and ID by +/- 0.002’’ from the nominal dimensions in CAD were water jetted out and sampled on the prototypes. 


Each final prototype yoyo includes two steel washers, two identical cream parts, an ‘Oreo’ and a ‘Yoyo’ cookie piece, and a thermoformed milk splash. The parts needed of an assembly of one Yoyo are pictured to the right. 

The final prototype features pieces that we believe closely resemble an actual Oreo, while also matching the performance of a mass manufactured Yoyo.

Of course, there is always room for improvement. In our design process, our focus was to achieve as close a resemblance to an Oreo as possible. However, with regards to ergonomics, the shape of the Oreyoyo is too thin for a maximally comfortable grip. That is something we can change by modifying the dimensions of the parts and potentially adding more parts. 
  
To the left is an SLA printed early prototype of the cookie injection molded part. The advantage of SLA is that, unlike FDM 3D printing, there are no visible layers, which allowed us to achieve the intricate surface details on the cookie part. Due to the lack of parting lines and gates on the SLA prototype, it is even smoother than the injection molded piece on the top surface. However, the underside of the SLA prototype is relatively rough from support material. Lastly, while it takes little time to make one SLA piece relative to one injection molded piece (including machine time), injection molding is much faster in mass production.


Comparing Design and Measure Specifications

Here are tables comparing our design specifications to measured specifications:

 Measured

Oreo cookie press-fit diameter
YoYo cookie press-fit diameter
Cream press-fit diameter
Thermoform gap
Target value
46.80 +/- 0.23 mm
46.80 +/- 0.23 mm
47.05 +/ 0.23 mm
23.00 +/- 0.23 mm
Average measured dimension
47.01 mm
46.99 mm
47.45 mm
23.11 mm
Standard deviation
0.0030in
0.0016in
0.043 mm
0.1514

 Design

Oreo cookie press-fit diameter
YoYo cookie press-fit diameter
Cream press-fit diameter
Thermoform gap
Nominal dimension
47.0 +/- 0.23 mm
47.0 +/- 0.23 mm
47.5 +/- 0.23 mm
23.1 +/- 0.35 mm

Reason for difference in specifications:
Cookie part 
The average measured values for the cookies are just within the specification.  However, since they are nearly out of specification, most parts that are over that value will be out of specification.  A possible reason for this difference could be that we adjusted for shrinkage too much.  We scaled the molds by 102%, but that appears to have been too much.  Another possibility would be reducing the hold time, so that the parts shrunk a little more.  

Cream part
The cream inner diameter is out of specification tolerances.  Two possible reasons for this are adjusting for shrinkage too much or having too long of a hold time.  


Milk part
The averaged measured value for the thermoformed milk is within specifications.  However the 3 sigma value is outside of the tolerances, which means that many of the parts will be out of specifications

Cost Analysis
 
Now that we have small-scale manufactured 50 Oreyoyos, it's time to think about mass production. The unit costs for producing 50 yoyos we based off of the team’s total budget for the project including materials, lab time, and tooling costs. To extrapolate out to a hypothetical larger prototyping run we assumed that material costs would remain constant, molds would need to be remade every 50,000 cycles, there would be no more design, and the overhead/machine time would not decrease. The graph above show the projected total unit cost, which converges to
$34.36.

We considered the case of using additive manufacturing for mass production, for educational purposes. We assumed that all of our parts were made by Shapeways and the non plastic parts such as the string, nuts, and spacers were sourced similarly to our lab production run. The unit cost did not change for case 2 since no matter what number we put in for quantity their quoted unit price remained at $45.42, which makes sense because there is no distributed cost as production volume increases.

Last but not least, we calculated the cost for mass production of 10,000 yo-yos using a high-volume process using production tooling and non-dedicated equipment. The injection molded parts were approximated together while the thermoformed part was considered separately and then added back in. To make the IM section work we multiplied the mold cost and machine cost by 4 that way we could still keep the cycle time at 30 seconds per set of injection molded parts. Additionally the machine overhead was multiplied by 4 and the machines per worker divided by 4 to account for the fact that the 4 parts were being lumped as 1. The total injection molded unit cost was then added to the thermoform unit cost to give the total yo-yo unit cost. Some things missing from our large scale unit cost would be the cost of assembly and packaging, as well as the cost of the other off the shelf components such as the nuts, axle, spacers, and string. The graph above shows the project total unit cost, which converges to $2.59.

 The table below summarizes our cost analysis:
b.
50 yo-yos made using  2.008 prototyping
50 yo-yos made using AM prototyping
100,000 yo-yos made using high volume production
Unit cost
$34.36
$45.42
$2.59
Material
$1.92
--------------------------
$0.16
Tooling
$7.00
--------------------------
$1.30
Capital
$10.00
--------------------------
$0.01
Overhead
$15.55
--------------------------
$1.11
Findings
The dominant cost components both for our prototyping and for a high volume production run are the tooling costs and the overhead costs.This is because material is a flat rate while tooling and overhead are larger and not as diffuse. Additionally for our prototyping run our material costs are higher because we are not buying components in bulk and our capital costs are high because they are only spread over 50 yo-yos.

Design Changes for Mass Production

1. We modified the surface features of the cookie part to accommodate the smallest diameter mill tool available at the lab. With available resources, we would use the original Oreo surface features.
2. With an injection molding machine that allows us to relocate the gate, we would put it on inside of the cookie where it wouldn't be visible. 
3. We would make cream in different flavors, such as mint, strawberry, etc.
4. (Slightly unrelated) We would make a deal with Oreo to add Oreyoyos as toys that come with Oreo packs :)